The Panagbenga Festival, formerly as the Baguio Flower Festival, was formed in 1995 as the brainchild of Attorney Damaso Bangaoet Jr. of the John Hay Poro Point Development Corporation (JPDC) and Victor A. Lim of the Bases Conversion Development Authority (BCDA). Entries from the annual Camp John Hay art contest gave its official logo: a spray of sunflowers. The festival was set in February to boost tourism as it was considered as a month of inactivity between the busy days of Christmas season and the Holy Week and the summer season.
In 1996, archivist and curator Ike Picpican suggested that the festival be renamed as Panagbenga, a Kankanaey term that means "a season of blossoming, a time for flowering."
Source: http://en.wikipedia.org/wiki/Panagbenga_Festival
See also: Flowers Philippines, Flower Sydney, Flowers Brisbane
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